Tuesday, 8 April 2014

Adidas Global


After a long winter of black on black on black, I was getting slightly worried I would never appreciate colour again... until I saw this. Whilst the world has been going crazy over Adidas' collabo with Topshop, a different project has caught my eye, Adidas x The Farm Company. The collection offers retro sporty styles, matching separates, tropical prints and some of that Brazilian flavour Farm are known for. Plus hella hot models.
I can't help but wonder if this is the year Adidas will do the impossible (impossible is nothing, right) and overtake Nike as the leading sportswear brand worldwide. In terms of marketing Adidas have been killing it for 2014. Fashion bloggers are loving it and they seem to have the UK music scene under control, achieved through their extensive sponsorship of grime and hip hop artists. Furthermore, Adidas signed up Kanye West straight after he was dropped from Nike for an Adidas Yeezy collection. There's no doubt that there's extreme competition between these two super-brands, but as long as they're both at the top of their game, I'm happy!

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