Tuesday, 21 February 2012

Kate Moss Takes Over

As a Fashion Marketing student, Supreme's latest stunt has definitely got me thinking. While the rest of the industry is going wild with social media and taking marketing to the extreme with campaigns such as interactive technology billboards, Supreme keep it simple... and it works. What better way to get people talking than thousands of posters across Soho featuring the 2nd highest earning model in the world, cigarette in hand and looking as glamorous and elusive as ever. The eagerly awaited Spring/Summer 12 collection is set to launch in the London store on the 23rd but as impressed as i am with their marketing, the lookbook seems somewhat miss-matched and irrelevant.

1 comment:

  1. interesting marketing idea .. however wht I dont like about it is the cigarette in the picture!!!

    it's going to just entice the younger girls who look upto her to smoke. Cigarette is certainly not fashionable.